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A lack of female students has been perceived in the enrollment process in the Bachelor of Business Informatics offered at the University of Costa Rica (Western Campus, Tacares precinct). This gender imbalance has been also documented in the national environment and worldwide. This essay presents the academic preferences and motivational factor to choose a career, and the perception towards information technologies program based on gender, according to a poll applied to students from high schools located near the Tacares precinct. The results from this research present significant evidence of differences between genders in the process of selecting careers related to Business Informatics, as well as the criteria used to make the decision. Additionally, some actions to bring more female students to the career are mentioned.